Bitual

@bitualmx is a new hair spa in Mexico City specialized in treatments for smoothing, recovery, growth, and overall hair care. The Bitual team needed to establish a photo bank for their launch, and together, we crafted an artistic proposal that drew inspiration from the concept of intimacy and personal rituals. These rituals are moments when we connect with ourselves, surrender to the present, and let our thoughts fade away. This is the ritual of beauty that transcends the external. We were absolutely delighted with the outcome.